I used to believe that building a personal brand meant following my true interests and inspiring others along the way. But today, it feels like personal brands have become more about chasing the next number, the next sale, or the next partnership—often without any real substance behind them.

Recently, I watched a YouTube video by a creator I deeply admire. It made me reflect on how far we've drifted from the authenticity that once defined personal brands and creators. There was a time when people simply picked up a camera to share their passions—not because it was part of a content strategy, but because they genuinely wanted to share their journey. Those moments were transformative for me. They showed me that there's an alternative to the rigid path society has set for us—a path that isn't just about making money, but about finding purpose.

Right now, I feel trapped in the rat race, yearning to break free and build something of my own. I'm 32 years old, and I realize that I'm not where I want to be. I don't want to waste any more time feeling controlled by external forces. Life is short, and every day I spend in a job that doesn't interest me feels like a day lost. I want to take a risk—to create the life I dream of living now, not someday in the distant future.

I have a clear vision of how I want my life to be, and perhaps all I need is the right spark, the right digital encounter, or maybe just a bit of luck—a small miracle to open doors. I dream of working from my couch with my laptop—yes, exactly what everyone wants. But with the way our world is evolving, with everything becoming digital and remote, shouldn't that be possible for me too?

I long for independence, to live autonomously, free from external control. I want to work for myself—not just for the financial freedom, but to feel fulfilled, to do something that matters to me. As an introvert, being stuck in a job I do only for the paycheck, with no personal growth or interest, feels like a complete waste of my time and energy.

I want more. I want to build something meaningful—not just for myself but for others as well. I want to share my journey—with all its uncertainties, struggles, and small victories—in the hope that it might inspire others who feel the same way.

I have a deep interest in investments, both traditional and crypto, and I closely follow developments in AI and AI tools. I'm curious about countless other topics. I want to write about these things—not just to share what I know, but to contribute something meaningful and inspire others who might be feeling the same way. Perhaps the real question isn't just what I can offer, but why I want to offer it.

The world needs more depth, more real stories that don't just chase the next trend but come from the heart. Maybe the value I can provide is in being honest about my journey—about wanting more than just clicks, likes, and income. I want to work for myself, free from external pressures or having to follow someone else's agenda. I want to do something fulfilling for myself while also inspiring others.

I want to encourage people to find their own path, to question why they do what they do, and to build something that truly matters to them. I believe that as creators, we can be more than what social media trends dictate. We can embody a new way of creating—one that helps others grow beyond themselves.

What I saw today:

Essential AI Coding Fundamentals I Wish I Knew Sooner" featuring Greg Isenberg and Jason Zhou

Discover game-changing AI coding techniques in this insightful video. Product manager and YouTuber Jason Zhou joins Greg Isenberg to share his structured workflow for more consistent results when coding with AI tools like ChatGPT and Cursor AI. Learn how to write detailed specs, choose the right tools, and develop reusable modular prompts to streamline your development process. Whether you're a beginner or experienced developer, this video offers valuable tips to enhance your AI-assisted coding skills and build your next app more efficiently.

My Evidence Based Guide to Making Money Online [TIER LIST] by Alex Hormozi

In this video, Alex Hormozi, who has over 10 million subscribers, breaks down the money-making potential of various social media platforms, including TikTok, YouTube, Instagram, Twitter (X), LinkedIn, and more. He shares his real-time stats and insights on audience demographics, growth opportunities, engagement depth, and conversion rates to help you prioritize where to focus your energy for the best returns. Learn which platforms offer the highest revenue potential and how to effectively leverage them for your personal brand or business success.

What I listened to today:

What I liked today:

What I learned today:

YouTube and Instagram are the strongest platforms for long-term engagement and conversion. They have the highest reach with solvent target groups. While TikTok is fast-growing, it's hard to monetize and offers little depth. Email and podcasts offer the deepest binding and are the best conversion tools, but not well suited for fast growth. Amazon as a platform for affiliate marketing or selling its own products offers enormous potential due to the high conversion rate of 30%.

Random Thoughts:

Media should describe reality rather than preach the truth.

That’s it for today! ☺️